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1 build-up
['bɪldʌp]1) (increase) accumulo m.; (in traffic) intensificazione f., aumento m.; (in weapons, stocks) accumulo m.; (in tension, excitement) aumento m.2) U (publicity) campagna f. pubblicitariathe build-up to sth. — i preparativi per qcs.
to give sth. a good build-up — fare una buona pubblicità a qcs
* * *build-up /ˈbɪldʌp/n.1 accrescimento; accumulo; incremento; crescita: (med.) a build-up of blood in the brain, un accumulo di sangue nel cervello2 ( anche mil.) concentrazione; potenziamento: military build-up, potenziamento delle proprie forze armate4 (comm.) campagna pubblicitaria; lancio (pubblicitario)6 (fam.) periodo preparatorio ( di una festa, ecc.): the build-up to Christmas, il periodo prenatalizio ( quello dei preparativi).* * *['bɪldʌp]1) (increase) accumulo m.; (in traffic) intensificazione f., aumento m.; (in weapons, stocks) accumulo m.; (in tension, excitement) aumento m.2) U (publicity) campagna f. pubblicitariathe build-up to sth. — i preparativi per qcs.
to give sth. a good build-up — fare una buona pubblicità a qcs
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